Business is tough these days and helping your brand stand out is becoming increasingly difficult with the increase of marketing messages consumers are bombarded with on a daily basis. Being unique is an important part of getting your message across, and with a custom designed- and wrapped vehicle, you will be able to achieve just that. Not convinced yet? Let’s look at 5 reasons why you should contact Real Xposure and get your vehicle wrapped ASAP.
Increased brand awareness
Billboards and other roadside advertisements tend to catch your eye, but after a while, consumers ignore these marketing messages. Why? Drivers are more focused on other cars on the road. Branded vehicles are guaranteed to increase brand awareness because they get noticed on a daily basis. Billboards and signposts are also restricted to a specific location while branded vehicles have a larger potential audience.
Consumers are brand loyal. They tend to support a brand they know rather than an unfamiliar brand. By branding your vehicle, consumers will become familiar with your brand which will lead to an increase in sales.
Local is “lekker”
Vehicle wrap advertising allows your business to target local markets since most consumers who will see your vehicle, will be Port Elizabeth residents. Local advertising will yield great results, since most companies prefer to deal with other local businesses!
The company vehicle directly reflects on the company as a whole. If your vehicle looks professional, consumers will automatically associate the company with professionalism and will believe that the company has other great qualities too, even though these qualities have never been disclosed. This is called the Halo Effect.
Each advertisement, radio ad, billboard, newspaper insert, brochure and flyer, costs your company money, and these forms of advertising are not an once-off investment, but branding your vehicle is. By branding your vehicle you’re allowing your marketing spend to go further, since your car stays wrapped until you decide to remove the wrap.
If you’re ready to take your marketing game to the next level and invest in the future of your business, don’t waste any time – contact Real Xposure before the end of July and receive 20% off on your vehicle wrap!