Social media has revolutionized the business world and have given entrepreneurs the opportunity to build a business in the digital sphere, without having to spend money on a brick-and-mortar store. With over 2.38 billion monthly users on Facebook, it is only logical to have a Facebook page for your business, but is having only a Facebook page enough?
In short: Not even remotely.
Regardless of the phase your business is in, having a website is crucial to ultimately growing your business.
Let’s look at 5 reasons why having ONLY a Facebook page isn’t enough:
Online window shopping
Yes, people window shop online since it’s easier and just as fun. 81% of consumers conduct online searches prior to purchasing, and if your customers can’t locate your digital identity on Google, they’ll simply settle for a different brand/product. Your website is your store window in the digital world, and thus you should customize it to reach the maximum amount of people.
Different social media networks cater to different target audiences. Facebook can help you reach a large target audience and build brand awareness, but at the end of the day – consumers will still search for your website online in an effort to gain more information and also compare your digital presence to those of your competitors.
Facebook business pages are very popular due to how easy it is to create and manage. Any person with a Facebook profile can create a Facebook page in a matter of minutes, thus the credibility of Facebook Business pages are declining. If you have a Facebook Business page it is important to link the page to a website in order to increase your business’s credibility and give uncertain consumers a validation point. Facebook pages can also be deleted or banned at any point, while a web page is a bit more permanent.
Facebook has a basic business page template that you can customize by adding numerous elements such as a cover photo, profile picture, buttons, etc. But at the end of the day there are limitations to how accurately Facebook can express your brand’s identity. Websites on the other hand, are fully customizable, have more space for creativity, and can express your brand identity more accurately.
PageRank & SEO
Your PageRank is your business’s position on Google’s Search Engine Results Page when a customer enters a keyword that is related to your business. Facebook and other social media platforms do contribute to your PageRank, but these platforms can’t compare to the contribution a well designed, SEO friendly website can make.
At Real Xposure we offer web development and SEO services which will help you reach your business goals. Be sure to contact us and we can help you optimize and establish your digital identity in the vast digital sphere. If you already have a website and you are unsure as to if it is SEO friendly, you are more than welcome to email us and we’ll conduct a FREE SEO AUDIT on your website.