If you’re in the advertising industry or an entrepreneur, you may have heard the term SEO before. The reason why SEO is almost synonymous with Online Marketing is because it is an essential component of a successful marketing strategy.
For those of you that are not familiar with SEO, but are still interested in how you can improve you’re online marketing efforts; SEO stands for search engine optimization and is the process of adapting your website to increase your page rank when users search for content that can be found on your site.
If you feel that SEO is unnecessary, just take a moment and ask yourself what purchasing process you go through when buying a product. When you need to buy a new cell phone, television, or any other product; the first thing you do is hop on to Google and research the potential products you want to buy, as well as where to buy these products. This is where SEO comes in handy. SEO assists Google in understanding the content on your website, which allows Google to show your content when applicable to a user’s search query.
You may feel your website looks aesthetically pleasing, but contrary to popular belief, looks aren’t everything. If you want your target audience to be able to locate your site, you need to make sure your website is SEO friendly.
Benefits of SEO
SEO leads to higher quality traffic
Instead of pushing out marketing messages, SEO enables users to be able to find your website while they are actively seeking information that are similar to what you offer. It is a customer centric approach that focuses on providing consumers with information, only if they request it, instead of bombarding clients with information that isn’t relevant. SEO allows you to focus on attracting users that are already actively searching for information related to your site, thus making it easier for you to reach your target audience. By adapting your website (making it more SEO friendly) your website will receive higher quality traffic, with a higher likelihood to convert and lower the overall bounce rate.
Research has shown that people are more likely to click on organic search results than on PPC ads that appear on the SERP page. However, if your website doesn’t feature on the first two pages of Google’s SERP, it might be worth it to invest in a paid ad which will feature on the first page.
PR will benefit from SEO
PageRank and SEO are normally viewed as two different marketing strategies, but both of these components benefit from link building. When reputable websites are linked to your website, it increases your website’s PR, as well as positively influences your SEO score.
Beat your competition
SEO should be the main component of any online marketing strategy. According to The Daily Egg, 61% of marketers belief that improving your SEO and online presence should be top priority. This means that your competitors are most likely all ready implementing strategies to increase their PageRank. To be able to compete with your competitors and potentially beat them, it is necessary to keep up with the times and focus your energy on a PR and SEO strategy of your own.
SEO is “Free”
Google’s algorithm determines what results are shown for every search query. If your site is SEO friendly, Google will deem your site worthy to direct users to and will show your site on the Google’s Search Engine Results Page (SERP). Although SEO is free in essence, the time and knowledge required to audit your site and make it SEO friendly can be a costly process. Luckily at Real Xposure, we will audit your site for free and we’ll only quote you based on the time it took to make your website SEO friendly.
At the end of the day you want to reach your target audience, increase your ROI and beat your competitors. All of which is possible with a well planned SEO strategy. Take a step in the right direction – contact Real Xposure today to receive your FREE website audit.